The Fixture Zone Blog

When it comes to merchandising your beverage brand, you know what’s important – impactful and attractive presentation, easy shopping for customers, and fit with the retail environment. In a cluttered shopping space, making sure that your brand is presented in the right way and the right place is critical to your sales success.At The Fixture Zone, we understand that. And we offer a variety of solutions to attract shopper attention and purchase no matter how competitive the environment. From …

Thrift stores like Goodwill are unique in the retail world, combining complex donation receiving and backroom process with a dynamic, ever changing store environment to create a treasure hunt shopping experience for customers. Our long experience with thrift stores has made us the preferred supplier of many thrift brands and we share a commitment to your mission.Your Unique StoresIn addition to being a unique retail channel, every thrift store is unique, from the customers you serve to the …

The cosmetics industry faces challenges in brand and product merchandising that are unique in the consumer products world. The Fixture Zone works closely with cosmetics brands to create custom cosmetics displays that solve the toughest challenges and ensure that brands are attractive and compelling on shelf, easy to merchandise and maintain and get shopper attention.Cosmetic Display ChallengesWe understand the unique challenges faced by cosmetics brands. Among the thousands of brands prese …

In our last article, I introduced you to Wire Gridwall, a versatile display system with what some describe as a industrial feel. This time we turn our attention to Slatwall. When you need versatility but a more elegant aesthetic, Slatwall is a great solution to consider.What is Slatwall?Slatwall is essentially a display panel characterized by horizontal grooves or “slats’ that can accommodate a wide variety of add-on components to customize the final appearance of the display. Those com …

I’ve had a lot of customer inquiries lately about Gaylord boxes (or bulk storage bins) and thought this was a great opportunity to review how our customers are using these to streamline retail operations. What’s a Gaylord bin? A Gaylord bin is simply a pallet-sized bin used for bulk receiving, storing, transporting and displaying goods. The name originates from their original manufacturer, Gaylord Container Company, but is widely used in the industry for large format bulk boxes. Gaylord bo …